Why NOT to Use "Hypnotic Sales" Techniques :::

Often I get asked to teach someone "hypnotic sales" or some variation; anchoring, state association, etc. The idea is that if you associate someone into a positive state, then anchor yourself to that for them, this will be an effective sales technique--even if it has nearly nothing to do with your offering or the functional fit between your prospective client, and their needs with your services.

There are other ideas and approaches about this, but I am going to give just that one example. They are all of that flavor.

Daniel from Portugal [http://yogaportugal.com] writes:

 

I am really loving [Evolutionary Sales] it has turn my world around, I am listening to them in order and I am now on ES012 so if the next 2 two question I have for you have already been answered on the show I would appreciate it if you could direct me to it.

The idea of an integrity and service-based sale is one that I even without knowing had been searching for quite some time, I am very glad I have found you.

Read this sentence to yourself in your mind or out loud:
"My life is the sum total of my own choices; the state of my business is the sum total of my choices".

As you read that and re-read that, what is your experience? Do you feel excitement? Pride? Shame? Do you sense a burden on your shoulders? What does it weigh in your mind? Do you quickly move to insist it is not your "fault". That it was out of your control?

Or do you experience a comforting and/or challenging level of acceptance. A "yup" with a quiet nod of your head?

One thing is for certain-your relationship to that sentence is a good indicator of your level of self-esteem, or your level of healthy egoic development in the positive sense. You see, it is not the big ego that needs defending or asserting in the world; it is the small ego. It is not the big ego that is arrogant, self-righteous, or deflects responsibility and blames others; it is the small, pre-rational, pre-conventional, vengeful, ego-centric ego.

It is a challenging re-frame for most to get their minds around. But just ask yourself this: what kind of ego could achieve a non-dual sense of reality; what kind of ego could be one with all things, moment to moment? A big, huge ego. An ego so large it can be a yes to whatever is arising moment to moment and relate to it, be a part of it. That takes an expanded sense of self. Yet that ego is also diffuse. It is large, but it is flexible. It lacks rigidity. It does not need defending or asserting; it understands its power. As a result, there is nothing to prove to anyone-not even itself.

“We do not respond to reality. We respond to our internal representation of reality.”—NLP Presupposition

“Mind precedes everything. All that you are is a result of what you have thought.”—Buddhist Principle

People of great wisdom and insight in both the East and West agree. Our emotional experience has little or nothing to do with external reality. Oh sure—there are plenty of people, events, situations, and injustices that are easy targets for blame. Bad things happen. And while, often people’s lives are the sum total of their choices, often bad things happen to good people through no action or fault of their own. And less dramatically, unpleasant and undeserved things may happen. Only a fool would dispute that. Events occur. That we cannot change. What we do have tremendous choice over is our experience of those events. And yet, take 5 people and have something negative happen to them and they will all react, respond, and characterize it differently—if even slightly. They will have five different emotional experiences.

What is the difference that makes the difference?

Michael, an Evolutionary Sales listener asks:

My questions are what if the receptionist says that the decision maker doesn’t take incoming calls, you can only reach him by email or leaving a message with me? Also, if the decision maker says there not interested in a sales call, what do you do?

Good questions Michael. There is always a way. Maybe you need to dial another extension and play Columbo and say you were trying to reach so-and-so [decision maker]. You could also ask: what do I need to do to be interesting enough for him/her to take the call? If the decision maker says they are not interested in a sales call then you need to tailor your opening line. What would they be interested in? For instance: "If I could show you how to save 20% on lead generation, would that be interesting to you? Great. Do you have 15 minutes to discuss that?" It is implied you are making a sales call--and you have generated interest and received permission. Thanks Michael. Keep those listener questions coming!